Customer Perception towards Online Food Delivery Services- Development of Conceptual Model
نویسندگان
چکیده
Purpose: The central idea of the paper is to study influencing factors that shape customer perception online food delivery services and develop a conceptual model based on established theories systematic literature review. Design: Secondary data collected from books journal papers using search engines such as Google Scholar, Research gate, SSRN, Base, Semantics Inflibnet. Postulates affecting are proposed focus group interaction method. Findings: identified several determinants for usage perceived benefits, prior experience, subjective norms system quality which influence attitude customers. Originality: This highlights various customers’ preference use services. Paper Type: Review development model.
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ژورنال
عنوان ژورنال: International journal of case studies in business, IT, and education
سال: 2022
ISSN: ['2581-6942']
DOI: https://doi.org/10.47992/ijcsbe.2581.6942.0175